Villa Kunalai Public Company Limited (KUN) is advancing its strategy for 2026, emphasizing "Quality Growth" as it continues to piece together the real estate puzzle towards the "Longevity Living Ecosystem". The company is targeting the Rama 2-Bang Khun Thian area to address the design of a "living system for longevity" while continuously enhancing brand awareness for "Kunalai" in all directions. The sales target (presales) for this year is set at 1.2 billion baht, with total revenue projected at 600 million baht, aiming to become a leading developer of large-scale horizontal residential projects in the suburban areas of Bangkok and its vicinity under the concept of quality growth.

Ms. Prawirat Tevaaksorn, CEO of Villa Kunalai Public Company Limited (KUN) stated that in 2026, the company will continue to adjust its business strategy, focusing on quality growth alongside maximizing the efficiency of existing projects, particularly the "Four Directions Home". This will involve elevating the brand and products (Brand & Product Elevation) to develop projects under the concepts of Quality Growth and Well-being & Longevity Living, creating differentiation in the real estate market. This reflects a strategy aimed at increasing value per unit rather than merely expanding the number of projects, which will strengthen revenue and meet long-term living needs. Additionally, the company emphasizes careful cost management and financial discipline to maintain a balance between growth and financial strength, ensuring stable and sustainable returns.

For "Kunalai" this year, the focus will be on creating differentiation in the horizontal real estate market through designs that emphasize long-term quality of life. Currently, the "Longevity" trend is not just a short-term health fad but a global mega-trend rooted in significant demographic changes and consumer behavior. This has led the company to see opportunities in evolving its business concept from a real estate developer to designing a "living system for longevity" or Longevity Living Ecosystem, integrating elements such as quality air locations, surrounding green spaces, and central area designs that promote health activities, along with the concept of 'preventive care', which is central to project development.

"Strategizing under this concept not only enhances product value and creates higher competitive differentiation in the real estate market but also improves long-term quality of life. This is not merely about price competition. The company believes that Longevity Living will be one of the strategic growth directions for the organization in the long term, linking project development with mega-trends in health and the country's demographic structure in the future."

The first project under the Longevity Living concept will enhance development in the Bang Khun Thian-Seaside area, as it is designated as a green conservation area with good air quality and large green spaces, akin to the "lungs of Bangkok". This area will be maintained for long-term air quality. Simultaneously, the project is close to the Bang Khun Thian Geriatric Hospital, the first specialized hospital for geriatric medicine in the country, and the new National Cancer Institute, which is under development, reflecting the enhancement of public health infrastructure in the area. This aligns with the development of quality housing connected to a comprehensive healthcare system, as the company views a "good environment" as the starting point for long-term well-being.

Additionally, the CEO of KUN discussed the overall real estate industry in 2026, noting that the housing market continues to face ongoing pressures, with slow recovery in purchasing power, high household debt, and stringent financial institutions, leading to intense competition in the market, especially for mid-range horizontal homes. However, there remains real demand, particularly for affordable homes in suburban areas, with buyers focusing on long-term residence rather than speculation. Consumers are placing greater importance on "value" rather than just price, considering location quality, home functionality, and quality of life. Currently, "Kunalai" has real estate projects in all four directions around Bangkok and its vicinity, including the western zone of Bang Bua Thong-Bang Yai, the southern zone of Rama 2, the northern zone of Rangsit-Pathum Thani, and the eastern zone of Chachoengsao. The company continues to build brand awareness to reach consumers and meet the needs of middle-class families with comprehensive functionality at accessible prices, resulting in a goal over the next three years (2026-2028) to become a leading player in the horizontal real estate market in the suburban areas, focusing on quality growth rather than mere quantitative expansion.

Furthermore, it was mentioned that for 2026, the company aims for presales of 1.2 billion baht and total revenue of 600 million baht, focusing primarily on the Navara Rama 2 and Navara Rangsit-Klong 2 projects, as these areas have high housing demand. The Navara Rangsit-Klong 2 project is set to launch made-to-order homes priced between 9-25 million baht, targeting the luxury home market for customers seeking larger spaces, specific functions, and privacy.

"The company prioritizes Township Development in each selected investment location, planning to develop large communities that can be expanded in the long term. Currently, the company has sufficient land for development in each zone to support future growth, which helps ensure continuous revenue and strengthens the project portfolio for the future."